Ares Line Spa - Casa Ferrero Auditorium

Casa Ferrero, Luxembourg

Casa Ferrero, the new Ferrero headquarters in Luxembourg, garnered the CBRE Luxembourg “Office space of the year” award in 2021.

For the auditorium (a special project by architect Paolo Maldotti from ARCHILANDstudio), the client requested a space that was to be iconic and multifunctional, flexible and comfortable, able to offer seating for conferences or to be transformed into an open space for workshops, exhibitions, and events.

To meet this latter requirement, the project development phase centred around the use of folding armchairs that are retractable below the floor surface (InFloorSystem system). In response to a request to increase the size of the armrests and add a writing tablet – usually incompatible with in-floor retractable seating – Aresline developed an easily and quickly removable system composed of armrest and writing tablet. Thanks to this system, generously sized and extremely comfortable armchairs can be retracted to a concealed housing below the floor surface, thereby creating an open space for hosting of a wide range of different activities.

Ares Line S.p.A. included in the ADI Design Index 2023 with the Auditorium Casa Ferrero project
The Vicenza company is included in the prestigious yearbook together with the working group coordinated by the architect. Paolo Maldotti of Archilandstudio

The project of the Casa Ferrero Auditorium in Luxembourg was included in the ADI Design Index 2023 for its characteristic of being a real "transforming machine" in movement: a room that from a conference space can become a totally free space for various activities.
Ares Line has designed generously sized armchairs with comfortable removable armrests, equipped with a writing tablet. The armchairs are foldable, disappear under the floor and are equipped with a hydraulic synchronized opening system between seat and backrest, with soft closing.
The ADI Design Indexes are a photographic snapshot of the Italian production system. This year's Index, combined with that of 2022, indicates the current excellence in national design and completes the list of candidates for the selection of the renowned ADI Compasso d'Oro Award, which will take place in 2024, for the most innovative project, "reformer" and attentive to processes.